Packing line specialist Ishida Europe has committed to a partnership that will allow it to use carbon neutral exhibition stands, in a drive to reduce the carbon footprint of its trade show activity, according to a press release.
The company is working with German live communication specialist “mac. brand spaces” in the design and building of stands that focus on key sustainability criteria such as reduce, reuse, and recycle. For each trade show, a carbon footprint will be calculated. Afterwards, the amount of carbon dioxide created by the stand will be neutralised through compensation projects. “mac. brand spaces” works only with reforestation projects certified under the Golden Standard for the Global Goals.
“Exhibitions are a vital part of the global packaging and food markets, and we know our customers value the opportunity to assess our equipment and discuss their specific requirements will our experts face-to-face – especially after the two years of the pandemic,” comments Steve Jones, Ishida Europe’s marketing director.
