Home Trends Business Duravant Expands into China, Appoints Denver Lu as Country Manager

Duravant Expands into China, Appoints Denver Lu as Country Manager

Duravant LLC, a global provider of engineered equipment and automation solutions for the food processing, packaging, and material handling industries, has announced the appointment of Denver Lu as Managing Director of Duravant China Co Ltd. This follows Duravant’s recent establishment of a local sales and service office in Suzhou, China, as part of its strategy to expand its presence in the Chinese market.

In his new role, Lu will oversee the development of Duravant’s business across key segments, including Protein Processing, Food Sorting and Handling, Packaging, and Material Handling. He will focus on delivering innovative automation solutions tailored to the Chinese market through Duravant’s portfolio of brands.

“China is set to become the world’s largest consumer market, with major transformations underway in sectors like food, agriculture, and logistics,” said Petros Diamantides, Duravant’s COO of Emerging Markets. Duravant’s expansion aims to better serve customers’ growing automation needs with comprehensive hardware, software, and service solutions.

Lu brings nearly 30 years of leadership experience in the food and OEM sectors, including roles at Simplot, OSI, and Marel.