Berlin Packaging, one of the world’s largest hybrid packaging suppliers, has strengthened its footprint in Eastern Europe with the acquisition of two Romanian companies: Sarom Packaging (formerly Sarom Impex) and Romgallia International Commerce & Industrie.
Both businesses are owned by the Săvoiu family, long-established players in the packaging sectors of Romania and France.
The move is part of Berlin Packaging’s broader strategy to accelerate expansion in emerging markets across Central and Southeastern Europe.
A Global Player with $3 Billion in Revenue
Headquartered in the United States, Berlin Packaging generates approximately $3 billion in annual revenue and operates in dozens of countries. The company employs over 2,000 people, manages more than 100 warehouses, and executes over 300,000 deliveries annually to a client base of 16,000 across diverse industries including food, beverage, pharmaceuticals, cosmetics, industrial goods, and household products.
In Romania, Berlin Packaging has maintained a direct presence through its local subsidiary, which posted revenues of RON 30.4 million (approximately USD 6.6 million) and a net profit of RON 2 million (USD 430,000) in the 2024 fiscal year.
The group offers an integrated service portfolio ranging from glass, plastic, and metal packaging to consulting, design, financing, logistics, and sustainability solutions for partner companies.
Sarom Packaging and Romgallia: Strong Roots in Glass and Specialized Packaging
Sarom Packaging, originally known as Sarom Impex, specializes in glass packaging for the wine and food industries. Founded in 1992 by Jaques and Paul-Eugene Săvoiu, both former executives at French industrial conglomerate Saint-Gobain, the company has established itself as a key supplier in its niche.
Despite operating with a lean team of just 14 employees, Sarom Packaging reported impressive financials in 2024, with revenues of RON 58.5 million (USD 12.7 million) and a net profit of RON 7.7 million (USD 1.7 million). Since 2010, the company has been managed by the founders’ sons, who returned to Romania after several years in France. Under their leadership, Sarom has expanded production capabilities and adapted to the evolving demands of the local packaging sector.
Romgallia International Commerce & Industrie, founded in 1999, has focused on supplying specialized packaging for the pharmaceutical and cosmetics markets, serving customers in Romania, Moldova, Bulgaria, and Hungary. Though smaller in scale, Romgallia posted solid results in 2024, with under RON 1 million in revenue and a net profit of around RON 460,000 (USD 100,000).
The acquisition adds valuable regional know-how and access to niche markets in Southeastern Europe, while strengthening Berlin Packaging’s local distribution capabilities.
A Global Acquisition Drive Continues
The Romanian acquisitions mark another step in Berlin Packaging’s ongoing international consolidation strategy. In January 2025, the company acquired Rixius, a German specialist in rigid packaging. In recent years, Berlin has completed a string of acquisitions across Europe and Africa:
- Ireland: Alpack
- Greece: Coropoulis, Elias Valavanis Group, StyleGlass
- South Africa: GHR Packaging
- Benelux: Bark Packaging, Vincap, Adolfse Packaging, Novio Packaging Group, Vinkova
- France: Discoglass, Le Parfait, Sodis-Uhart, Audoubert, Gerfran, Verrerie Calvet, Verrerie du Comtat
- Spain: EPS Albaia, Vidrierías Pérez Campos, Repli, Vidrimon, Juvasa Group
- Italy: Panvetri, Vetroservice, Pentapackaging, Newpack, Premi
- United Kingdom: Raepak, H. Erben, Roma International
These transactions are aimed at building a globally integrated packaging network capable of delivering tailored solutions to customers across multiple sectors and geographies.
Glass Packaging Market Remains Resilient
According to market data cited by Profit.ro, the glass packaging segment has grown at an average annual rate of 1.7% since 2012, representing a cumulative increase of over 18% despite supply chain disruptions during the pandemic and related logistic challenges.
The sustained demand has been underpinned by several factors, including:
- Growing consumer preference for recyclable and reusable materials;
- Expansion of the premium wine and luxury cosmetics industries;
- Corporate shifts toward sustainable and environmentally friendly packaging.
With these fundamentals in place, Berlin Packaging’s investment in Romanian assets appears well-aligned with long-term market dynamics and reinforces its position as a global leader in packaging innovation.
