The rise of direct-to-consumer sales in agriculture, especially in the dairy sector, reflects a broader consumer trend towards sustainability, regional sourcing, and transparency. Swiss dairy cooperative Puracenter, located in Lenzerheide, exemplifies this shift with its focus on local and organic milk. Sourcing primarily from nearby farms, Puracenter embodies the region’s commitment to quality while meeting consumer demands for sustainable practices.
To scale and optimize its packaging and labeling processes, Puracenter relies on LEIBINGER’s specialized coding and marking solutions. LEIBINGER, a German-based company, is known for its advanced industrial printers designed to withstand challenging environments like dairy production. With features such as Sealtronic nozzle technology, LEIBINGER printers offer uninterrupted, reliable operation by preventing ink clogging during pauses, a significant advantage in high-demand settings. These printers not only handle variable coding needs across Puracenter’s diverse product range—milk, cheese, butter, and yogurt—but also meet stringent hygiene standards essential for food packaging.
For Puracenter, LEIBINGER’s printers, including the JET2 NEO and the IQJET models, have been instrumental in maintaining both quality and efficiency. These machines work seamlessly in damp conditions and tolerate frequent cleaning cycles, providing Puracenter with dependable, high-quality marking solutions without significant downtime. Additionally, the printers use food-safe ink compliant with EU and FDA regulations, an important factor as packaging regulations evolve globally to ensure consumer safety.
By investing in LEIBINGER’s robust equipment, Puracenter enhances its brand’s reliability and continues to foster consumer trust, supporting its expansion and meeting the growing demand for sustainably packaged dairy products. The partnership underscores the importance of reliable, eco-conscious packaging solutions in the food sector and highlights how LEIBINGER’s technology meets both operational and sustainability goals for modern dairies.
Chris Altthaler, Production Manager at Puracenter, praises the printers’ exceptional reliability: “We never run into any problems when production begins. Everything works immediately and the print quality is always consistently high. Customer service is very responsive and very accommodating if questions arise. I was especially impressed by how smoothy our new IQJET printer runs – it performs flawlessly. To make adjustments, I simply insert a USB stick, send the data by email to the support team at LEIBINGER and they quickly send me their evaluations. The purchase process was also straightforward. The advice we were given was excellent and the products are described superbly. By the time we made our decision, we knew we had selected the right printers to meet our specific needs. Overall, we are extremely impressed with the seamless interaction of service and technology – which is why we will be choosing LEIBINGER again and again.”
