Home Food & Beverage GB: Lidl Drop...

GB: Lidl Drops ‘Use by’ Dates on Own Brand Dairy Packaging

Lidl GB is scrapping ‘Use By’ dates across its key dairy lines and replacing them with ‘Best Before’ dates as it looks to help customers reduce food waste at home.

The move will apply to labelling on the supermarket’s own brand yoghurt and fresh milk ranges. Lidl’s updated milk packaging has already started filtering into stores across England and Wales. Meanwhile, the change to yoghurt packaging is expected to start from early 2024.

Richard Inglis, head of buying at Lidl GB, said: “At Lidl, we know that a lot of perfectly good milk and yoghurt is being thrown away because of ‘Use By’ dates. It therefore makes total sense to us to make the switch to ‘Best Before’ so that shoppers can use their own judgement on whether their milk or yoghurt is good to consume.

“We’ve got a long record of making positive change to reduce food waste, and this latest step builds on our commitment to helping households tackle food waste at home.”