Kraft Heinz Co. has created a paper-based Heinz ketchup bottle by teaming up with Pulpex Ltd., a sustainable packaging technology company based in the United Kingdom. The renewable and recyclable bottle is made from sustainably sourced wood pulp.
Kraft Heinz next will test prototypes to assess performance before testing with consumers and eventually bringing the bottle to market. The bottle will assist Kraft Heinz in reaching its goal to make all packaging globally recyclable, reusable or compostable by 2025. The company also aims to achieve net zero greenhouse gas emissions by 2050.
Data from Pulpex indicate the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis.
“We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” said Rashida La Lande, executive vice president and global general counsel and chief sustainability and corporate affairs officer at Kraft Heinz.