Wisconsin-based converter NBi FlexPack has integrated electron beam (eBeam) cast-and-cure technology into its production platform, enabling holographic and watermark-style embellishments on digitally printed flexible packaging.
The company says it is among a limited number of converters globally operating a custom-built 30-inch eBeam cast-and-cure unit. The system is designed to transfer patterned holographic or watermark-like effects directly onto packaging substrates using an electron beam-curable coating, rather than relying on pre-laminated holographic films.
“NBi FlexPack is one of the few companies in the world that has a custom-made 30” eBeam cast and cure unit,” said Jeff Leto, vice president of sales at NBi FlexPack. “This technology gives us the power to offer brand owners a competitive advantage — delivering packaging with distinct embellishment and the latest advancement in brand protection.”
Cast-and-cure processes use a patterned film or plate in combination with a coating layer to imprint light-reflective structures onto a packaging surface. Traditionally associated with specialty films, the technique produces visual effects similar to the security features found on identification cards and currency.
By utilising eBeam coatings instead of conventional ultraviolet systems, the process allows holographic or watermark-style effects to be created without adding separate holographic laminates. According to the company, this can streamline production and reduce the material complexity typically associated with specialty substrates.
Beyond shelf differentiation, the company positions the technology as a brand protection tool. Embedded holographic or watermark elements are difficult to replicate, providing an additional barrier against counterfeiting and product diversion.
NBi FlexPack states that brand owners can apply holographic effects either selectively, as spot embellishments, or across the full package surface. The flexibility of the system is intended to support both premium positioning and enhanced security across a range of flexible packaging formats.
The move reflects a broader trend among converters to combine digital print platforms with advanced finishing technologies, aiming to deliver both aesthetic differentiation and functional performance in increasingly competitive retail and supply chain environments.
