Efforts to create more sustainable packaging are gaining momentum across the U.S., Canada, and Europe, spurred by tightening regulations and significant public investment. A new $25 million initiative by the U.S. Department of Agriculture (USDA) under its Assisting Specialty Crop Exports (ASCE) program is poised to drive innovation in this area, particularly for the specialty crop sector.
The funding includes $5 million allocations to the International Fresh Produce Association (IFPA) Foundation for Fresh Produce and Clemson University, enabling the establishment of a Sustainable Packaging Innovation Lab. This state-of-the-art facility, in partnership with the Foundation for Food and Agriculture Research (FFAR) and the University of Florida, aims to accelerate the development of cutting-edge packaging and labeling solutions to meet evolving global standards.
Tackling Regulatory Challenges
Speaking about the initiative, Clemson University assistant professor James Sternberg noted its alignment with recent regulatory measures targeting plastic waste reduction and the integration of recycled materials. “We’re seeing significant pressure on the industry to adapt to these changes,” Sternberg said. “Our goal is to facilitate innovative designs that meet these demands while supporting the export of specialty crops.”
The lab, which will operate in a virtual environment, is set to issue calls for research proposals by early 2025. FFAR will oversee the selection process, emphasizing projects that balance fundamental research with pilot initiatives aimed at commercialization.
Advancing Trade and Compliance
Max Teplitski, Chief Science Officer at IFPA, underscored the importance of the USDA’s investment in navigating the complex landscape of international packaging regulations. “This initiative not only helps businesses meet regulatory requirements but also strengthens access to fresh produce in global markets,” Teplitski said.
The lab builds on the momentum of IFPA’s Fresh Field Catalyst Accelerator program, designed to scale industry innovations in response to stringent packaging and labeling rules.
A Global Push for Sustainability
The push for more sustainable packaging coincides with significant policy shifts worldwide. Extended Producer Responsibility (EPR) laws have taken effect in the European Union and several U.S. states, including California. The state’s ambitious Plastic Pollution Prevention and Packaging Producer Responsibility Act sets stringent targets for 2032, adding pressure on the industry to innovate.
Across the border in Canada, IFPA representatives recently discussed packaging regulations with Prime Minister Justin Trudeau, highlighting the balance between sustainability goals and the need to maintain food affordability.
Innovation in Action
Innovative approaches like compostable produce labels and bioplastics are already being explored, but challenges remain. Sternberg highlighted the need for solutions that enhance bulk transport and extend shelf life without contributing to food waste. “Research is critical to overcome these hurdles,” he explained.
As the Sustainable Packaging Innovation Lab gets underway, industry experts are optimistic that these efforts will deliver groundbreaking solutions that address both environmental and regulatory challenges. For businesses in the packaging sector, the message is clear: adapt and innovate, or risk being left behind in an increasingly sustainability-focused market.
