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TricorBraun Makes Glass Packaging Acquisition

Global packaging group TricorBraun has acquired glass packaging provider Glassland. The acquisition grows the German footprint of TricorBraun’s glass packaging business, Vetroelite, and will also broaden TricorBraun’s European presence.

Glassland serves spirits and other customers in Germany and Switzerland.

Declan McCarthy, president, TricorBraun Europe, said: “The Glassland team is equally passionate about customer service as they are about design, and as a result, they’ve built a longstanding business with an impressive reputation.”

All Glassland team members will remain with TricorBraun and continue to work out of its Bonn, Germany location. After a transition period, Glassland will fully integrate with Vetroelite.

Johannes Huth, founder and CEO, Glassland, said: “Working together provides access to global resources and expertise while preserving our dedication to the highest level of customer service.

“We look forward to future growth in the beer, spirits, and wine sectors in Switzerland, and serving other packaging segments—in addition to glass—with TricorBraun’s support.”